Whether you’re a business owner, merchant, or customer, you will for sure get to know the world of commerce. But with technological advancements and adjustments made because of shifting trends and consumer culture, how do you make sure your business stays relevant, present, and available to your customers?

With applications optimizing their features to create better shopping experiences, social commerce has been definitely on the rise. In-app commerce (or social commerce) is where social media is used as a platform to generate sales. TikTok has adapted their app to create the TikTok shop segment, while YouTube has also been optimizing their platform to contain a call to action for product ads.

While these new developments are on the rise, Facebook has already been well advanced in the social commerce industry, allowing merchants on Facebook, and Instagram to create their own In-app commerce within their Facebook pages, or Messenger chats to make ‘adding to cart’ and ‘checking out’ easy for customers.

Why hop in on In-App Commerce?

Target customers directly

Users on social media apps are potential consumers as well. Merchants can easily reach their target audiences through generated content and ads. Businesses can contact those who have shown consideration for their brand making it easier for conversion. With ChatGenie, businesses are able to house data gathered from consumers and utilize them to generate leads or blast promotions through the broadcast message feature.

Millennials and Gen Z are also fond of using social media platforms to influence purchases. A study showed that more than 50% of Millenials and Gen Z had made purchases through in-app features. Gifts have also been one of the top reasons why consumers make a purchase, and social platforms are where insights and recommendations are gathered for which items are best to check out. Seasonal items are also made more discoverable through celebration of specific holidays and shared experiences online.

Numbers go up quickly

Social commerce can also be a means to be discoverable to your audience, increase sales, and brand awareness. The platform creates an opportunity to meet customers where they already are so businesses can easily listen in on trends, preferences, or opportunities to market products and services. By listening in on trends, business owners can easily optimize their own social media strategies. Marketing strategies can be easily created when a business is on social commerce since consumers would mostly likely be providing each other with feedback or reviews on specific items. Social commerce directly and brutally offers customer feedbacks on feeds or personal user accounts, which is why Sprout Solutions find that consumers are more likely to trust peer feedback rather than promotional materials; this can be used as an advantage when marketing and selling on social platforms.

Frictionless buying

Social commerce encourages consumers and business owners to purchase without any hassle and lessen barriers brought by external links. ChatGenie offers a completely seamless customer journey experience by providing a service that creates a Mini App on messaging apps. ChatGenie lessens the need to travel between links or applications and easily provide a Mini App where products can be added to cart and checked out in the same application. Going frictionless has been one of the most game changing characteristics in the social commerce world, and ChatGenie has definitely been providing merchants with the best frictionless experience in the Philippines.

For business owners, and those looking to start-up their own company soon, it would be worth considering having your business present in In-app commerce platforms for better reach and effective customer-merchant relations!

Reach your customers through their likes and cater to their needs by being able to sell where they are! To rise with the popularity of social commerce, get your own Mini App on Facebook, Messenger, Instagram, and other big apps through ChatGenie! Click on this link to get started!