MNL BeerFest is a popular annual event held in the Philippines that celebrates the local craft beer scene, highlighting a wide variety of beers from local breweries. The festival attracts thousands of beer enthusiasts every year, and the organizers are always looking for ways to improve the experience for attendees.

One of the biggest challenges faced by MNL BeerFest was convenient ticket sales. In the past, customers had to buy tickets at the event itself, which often led to waiting time and delays.

To address this issue, MNL BeerFest partnered with ChatGenie to implement an In-App and In-Store Commerce solution. With ChatGenie's help, MNL BeerFest was able to expand their sales channels, sell more tickets, and generate more revenue than before. Here's how they did it:

Pre-selling of tickets through Messenger a week before the event

ChatGenie helped MNL BeerFest set up an In-App store on Messenger where they were able to pre-sell tickets a week before the event. This allowed customers to purchase tickets conveniently and securely through Messenger. By offering pre-sales through Messenger, MNL BeerFest was able to attract more customers and ensure a smoother experience for everyone. They also created a Viber Channel, connected to Viber In-App store, for pre and post-community engagement and to facilitate sales for those interested in the event.

Selling of tickets through GLife In-Store Commerce during the event

During the event itself, ChatGenie helped MNL BeerFest set up an In-Store Commerce solution using GLife. This allowed customers to purchase tickets using their mobile phones at the event. By offering mobile ticket sales, MNL BeerFest was able to reduce waiting times and improve the overall experience for attendees.

Displayed tarps showing the QR code during the event where customers can order

‍To make it easy for customers to purchase tickets at the event, ChatGenie helped MNL BeerFest put up tarps with QR codes at the entrance that customers could scan to purchase tickets. This helped to reduce waiting times and made it more convenient for customers to purchase tickets on the spot.

Dedicated online ordering lane

MNL BeerFest set up a dedicated online ordering lane for customers who purchased tickets in advance through Messenger. This allowed them to skip the line and get their tickets quickly. This helped to reduce waiting times and provided a more seamless experience for customers.

The results of MNL BeerFest's partnership with ChatGenie were impressive, MNL BeerFest was able to generate almost 100k in sales through In-Store Commerce.

Overall, ChatGenie's In-Store Commerce solution was a game-changer for MNL BeerFest. By providing customers with more convenient and streamlined ticket sales options, they were able to sell more tickets, generate more revenue, and provide a better experience for their customers.

Activate your In-App store for pre-event selling and In-Store Commerce for same day ticket selling. More about how you can upgrade your event with ChatGenie at chatgenie.ph!