It’s that time of the week again! We’ve got a new article for the Future-Proofing Your Business series dedicated to ensuring your online business’s longevity. With more than 3,000 onboarded merchants and a team of business-focused professionals, rest assured that ChatGenie will be giving you sound business advice to elevate your online business.

Today, we’re giving ideas to help your business fill up your social media pages with quality content! This is important not only to attract, engage, and retain an audience, but also to establish your expertise and promote brand awareness.

Product Features

‍It should come as a no-brainer to put the spotlight on your product or service as these are the focal points of your business—your bread and butter.

You can never go wrong with hyping up your product. If you have a new product waiting to be launched, you can build up the anticipation by publishing pre-launch content like a countdown of sorts. Going the usual route of creating blog posts is also a great way to provide in-depth information on your product’s details, features, and benefits. Images are crucial to your marketing arsenal as well. When used properly, images can encourage social shares and drive brand interaction. Some types of images to consider are product shots in a clear background, lifestyle shots of your products being used, and even memes! Try mixing up your content game by uploading videos on platforms like TikTok where millions of social media users spend their time on. Most people also consider videos as a more engaging form of communication over text.

For reference on how we do product features, check out this micro video on the ChatGenie Facebook page.

Ask Me Anything sessions‍

Hosting a live AMA session is an efficient way of addressing frequently asked questions and other relevant customer concerns in one fell swoop. It also gives your brand a personal touch and shows that you care enough to spend part of your day tapping into your audience’s insatiable curiosity.

You can respond to customers in real time via Instagram, TikTok or Facebook live stream, answering their questions as they pop up from the comments section. If you want to take the time to carefully craft your responses, you can opt to use Instagram’s question stickers. You can view the submitted questions by opening your story and afterwards, you can type out your response and share it as a new story.

For a more organized way of answering queries, you can host a video conference instead. ChatGenie hosts monthly product demo webinars led by members of our marketing and activation team.

Just remember that when you host an AMA session, it’s best to keep it focused on a specific topic. If you own a food stall, perhaps you can field questions about new additions to your menu.

Testimonials

No one likes an aggressive and pushy salesman. Being too salesy in a client relationship could mean the difference between converting and throwing off customers. It’s no secret that people hate it when they are pressurized or manipulated into doing something.

To avoid the risk of sounding like a biased salesman, you can post testimonials. Customer reviews in the form of testimonials are one of the best ways of persuading prospects who just need that one final nudge to make a purchase decision. Since it came from satisfied customers, those that are still on the fence about buying your product can get that much needed assurance. Keep in mind that if people are saying nice things about your products, don’t keep it to yourself!

Businesses like Plains & Prints and Yes Efren’s Special BBQ also spoke highly of ChatGenie when we interviewed them for our monthly merchant features.

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‍How-to Videos‍

There’s nothing more frustrating for customers when they can’t seem to figure out how to use your product. Sure, manuals were created for this purpose but not everyone has the patience to read long written text. Odds are if your customers encounter a problem with your product, they’ll seek Google or YouTube for a solution.

This is especially true if you're selling products that require a little demo or tutorial to use. One such video that’s in high demand are instructional videos. No matter the size of your business, these are effective to show off your product and walk users through a step-by-step process. The best instructional videos are short but not lacking in detail. To accomplish this, make sure to remove all unnecessary information from your video and only include what your viewers need to know.

ChatGenie compiles its how-to videos in one YouTube playlist for easy access! Watch the videos here to learn about the ins and outs of our eCommerce platform.

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There you have it! Four content ideas to help you level up your content game. One more thing. To keep things organized, make sure to set up a content calendar for you to abide by. This way, you’ll be able to churn out content in a timely and consistent manner.

If you’re already a ChatGenie merchant, don’t forget to redirect customers to your online stores so they can easily purchase your products or services! In case you haven’t created a ChatGenie store yet, sign up here now!